Thurs. Oct. 30, 10:30 - 11:30 am
Understanding our users - an overview, with a focus on ethnographic studies
Traditional usability testing is not the only tool for learning about users. Ethnographic methods are also very useful, especially for deciding which new services to offer.
1. Definitions and what each type of test is good for.
2. Examples of various types of tests we've done at MIT.
3. Details about the 2006 Photo Diary study (an ethnographic study)
4. Further resources
5. time for questions
4. card sorting
5. ethnographic studies - with interviews
7. focus groups
MIT Libraries examples
1. usability testing:
MIT Libraries usability test results, links to every test we've done since 1999
Sample usability report, Vera Multi-Search test, Dec. 2007
2. Heuristic evaluation:
Heuristics: best practices for web interfaces of searchable databases
3. Paper prototyping:
For redesign of libraries home page in 2004.
Gallery of previous home pages
4. card sorting:
Card sorting tests for developing categories on Libraries home page:
See #5 on this page: https://libstaff.mit.edu/webgroup/project.html
5. ethnographic studies:
User needs assessment: 2006 Photo Diary Study
Slides from Nicole's talk about this study at Computers in Libraries. (PDF)
Contextual Design by Hugh Beyer and Karen Holtzblatt
(excellent methods and ideas for developing products and services in a user-centered way)
Home Page Usability by Jakob Nielsen
(use this for a heuristic evaluation checklist of your home page)
Understanding Your Users by Catherine Courage and Kathy Baxter
(contains good information and procedures for how to conduct in-depth interviews)
Handbook of Usability Testing by Jeffrey Rubin
(complete guidelines with practical examples)
The Field Study Handbook By Kate Gomoll, Ellen Story Church, and Eric Bond
The Use and Misuse of Focus Groups by Jakob Nielsen
(why I'm not that into focus groups)
Advantages & DIsadvantages of Surveys - from wikipedia article: Statistical Survey
Think you don't have time?
"Usability Testing Lite: sit next to someone using a design and watch them."
- from Quick and dirty usability testing